Just steps from the marathon finish line on Boylston Street, the new adidas Boston Marathon RunBase opens its doors for the first time this morning.
Runners residing in and visiting Boston will now have access to the adidas Boston Marathon RunBase, a community center for runners that now serves to celebrate the world’s oldest annual marathon 52 weeks a year. The store is complete with special marathon merchandise including premium adidas footwear, inspirational displays and historic exhibits curated by the B.A.A., showers, changing rooms with lockers, and a 10-foot topographic animated race map that greets visitors upon entrance. The space is meant to be interactive in which community runs, guest speakers and visits from elite athletes will be hosted on a regular basis.
Boston is the first of several future RunBase locations to be implemented in the U.S. as part of adidas’ 2020 strategic business plan.