Some cities have their own running slogan, as Susan Lacke discovered.
Forget Congress and its bailouts—it’s the runner who is single-handedly saving the economy of our great country, one race entry at a time.
For a sport that requires little more than a pair of shoes and a sense of adventure, we runners sure drop a lot of dolla dolla bills, y’all. Between gear, clothing, race fees, nutrition and post-run pancakes, the running industry in the United States is a lucrative one, worth billions of dollars. Yes, that’s billions, with a “b.”
Runners have money to spend, and there are plenty of cities hoping you’ll do a little economic stimulus on their streets. Running tourism has become a moneymaker in and of itself, with entrepreneurs offering two-footed sightseeing tours everywhere from Concord to Compton (plan on some fast intervals during that one!).
To persuade runners to visit their cities, tourism officials around the United States have created punchy, run-centric slogans to convince you to race-cation in their towns. Pack your bags!
Portland, Oregon: We were running before running was cool.
San Diego: Leave your worries (and your body hair) at home.
Boulder, Colo.: Oxygen is for sissies.
Asheville, N.C.: Give us your skinny, your bearded, your vegans yearning to run free!
Boise, Idaho: Carb-loading since 1890.
Phoenix: Rattlesnakes make for excellent speed work.
Birmingham, Ala.: No, really, we have runners here.
Madison, Wis.: Finish strong, then cut the cheese.
Houston: You say “flat” like it’s a bad thing.
Salt Lake City: Because running is the only vice left in this place.
Las Vegas: Save your energy for the finishing kick … also, the escorts.
Miami: Our runners have more plastic than your race goody bag!
Boston: You got plenny’a roads on Patriot’s Day. Today, you chowdaheads get the sidewalk.
Chicago: Because you didn’t get a spot in the NYC Marathon.
Duluth, Minn.: Because you didn’t get a spot in the Chicago Marathon, either.
New Orleans: Upset the alligators and locals at your own risk.
Do you have a running slogan for your city? Tweet us at @RunCompetitor using the hashtag #racecation!
About The Author:
Susan Lacke does 5Ks, Ironman triathlons, and everything in between to justify her love for cupcakes (yes, she eats that many). In addition to writing for Competitor, she is a featured contributor to Triathlete and Women’s Running magazines. Susan lives and trains in Phoenix, Arizona with four animals: A labrador, a cattle dog, a pinscher and a freakishly tall triathlete named Neil. She claims to be of sound mind, though this has yet to be substantiated by a medical expert. Follow her on Twitter: @SusanLacke