Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Culture

Monday Motivation: The New 0.0-Mile Race

This non-traditional “run” may be perfect for your non-runner friends.

A new race is coming to Philadelphia next year and it requires 0.0 miles of running. It’s called The Philly 0.0 Instant Gratification Run brought to you by the founders of New Era Events, and it may very well be the shortest race you’ll ever “run” or not run.

So what makes it a race? According to the website, there will be entry bibs, a start/finish line, race T-shirts and more importantly a post-race party with prize giveaways, awards, food and booze.

“The Philly 0.0 was started as a way to bring runners and non-runners alike together in the middle of winter to enjoy the best part of any running event—the post-race festivities,” the website reads. The founders of the event also hint on their Facebook page that this cartoon may have been another source of inspiration behind The Philly 0.0.

The “run” is fairly simple. Race participants will line up behind a starting line outside the Xfinity Live venue and then step over it, signifying their finish. According to the Philadelphia Magazine, co-founder Todd Strauss’s race-timing company, Mid-Atlantic Timing, will send everyone a congratulatory email of their 0:01 finish time followed by an award ceremony, in which “winners” will be selected at random for an equal shot at winning a prize. Then it’s straight to the post-race party where runners will eat, drink and dance the night away to a DJ and live bands.

“People will be naysayers because it is not traditional, but we are okay with that. It is all in the name of fun,” Strauss says in an interview with Philly.com.

You must agree, for race directors this beats the hassle of securing permits for road closures and finding volunteers to help set up a race course as well. It also follows the growing trend in organizing epic post-race parties which has become an important part of the whole racing experience.

The Philly 0.0 Instant Gratification Run will be held on Friday, Feb. 6 from 7:30 p.m. until an unestablished close time and will feature performances by singer Bryen O’Boyle and DJ Bangarang. Registration is $35.

So, spread the word to all your non-runner friends and who knows, maybe they’ll be motivated to run an actual race with you next time.