As a part of New Balance’s Runnovation campaign, this advertisement features the November Project, a local, grassroots fitness movement. It started with two Northeastern University grads who launched the project through a Facebook event, in which runners would get together at 6:30 a.m. three times a week throughout November to run, do CrossFit workouts and generally keep moving. It is the quintessential free, public, and social forum for runners. The movement grows from a single person to hundreds of people attending every week. Talk about multiplied motivation. Watch this video on the November Project, and we guarantee you’ll be out the door running before it ends. It’s contagious!