That Was Then
Medals, awards and trophies were given to the top one to three finishers at an event, and gold, silver and bronze were the colors to covet. Other runners had the accomplishment of crossing the line as their reward.
This is Runnovation.
Yes, someone still comes in first, but now, when it comes to race bling, everyone is a winner! Racers decorate cubicles, rearview mirrors and display racks with race hardware. The market is also full of fun lifestyle products, from 13.1 bumper stickers and clothing to 26.2 jewelry and housewares, letting runners pick the method for sharing their running passion.