Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Culture

Kanye West Rocks All-White Adidas Ultra Boosts at Billboard Music Awards

They were hard to see, but the all-white Ultra Boosts made their debut to a large audience.

Behind the pyrotechnics that dominated Kanye West’s performance at the 2015 Billboard Music Awards—pyro that made everything else on stage nearly impossible to see—the well-known rapper, producer and Kardashian-by-marriage was sporting a sharp pair of brand new running shoes.

Specifically, Kanye wore a pair of adidas Ultra Boosts for his performance—though the television audience admittedly probably couldn’t see them amidst all the fire.

What’s interesting to runners is that Kanye’s Ultra Boosts were all-white, a monochromatic style not yet released to the general public but will be on June 1st. In addition, adidas has all-black Ultra Boosts available for pre-sale currently.

RELATED: Photos: First Look at the Adidas Ultra Boost