Runner and Paralympic snowboarder Amy Purdy will make you want to buy this car for all your athletic adventures.
With the Super Bowl upon us in less than a week, television will be bombarded with several debuts of new, inspirational, funny, shocking and clever ads. One of those ads is this “How Great I Am” Toyota ad featuring Paralympic snowboarder, runner, model and dancer Amy Purdy—and of course, Toyota’s newest Camry. According to Adweek, the ad is scheduled to air during a commercial slot in the first quarter of the game.
The minute-long commercial opens with a close-up shot of Purdy running with her prosthetic legs set to Muhammad Ali’s famous speech before his 1974 title fight against George Foreman. In order to get to all her other occupations—dance and snowboarding practice and a modeling shoot—she drives her reliable Toyota Camry.
“All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words,” says Purdy in an Adweek article.
If anyone knows about perseverance, it’s Purdy. At 19, Purdy was diagnosed with bacterial meningitis with a 2 percent chance of survival. She’s now a bilateral below-knee amputee that won a bronze medal in the snowboard cross event at the 2014 Paralympics in Sochi, Russia; or you may recognize her as one of Dancing with the Stars season 18’s finalists. Besides her athletic achievements, she’s also a spokesperson for the Challenged Athletes Foundation and co-founder of non-profit Adaptive Action Sports.
With that kind of background, Purdy is clearly a fitting person to elicit a motivational response to the ad. She redefines mobility. She inspires you to get out there and get moving no matter what it is you do.