That Was Then
Racing used to be about the competition, pure and simple. Run to race and race to win. For the elites and front-runners it still is, but they are no longer on the course alone.
This is Runnovation.
Now racing is all about the experience. Pre-race expos (like the one pictured above), informative talks, a festival atmosphere and bands along the course, costumes and finish-line parties are just a few of the aspects that make a race an event to remember. Much like the Elvis hairdos being sported above, today’s races are business in the front and a party in the back.