That Was Then
Colors were subdued and hydration was clear and simple, with tap water being the recovery drink of choice.
This is Runnovation.
In 1965 the football coach at the University of Florida in Gainesville grew concerned with how hot conditions were affecting his players. After consulting with some UF research physicians, it was discovered that sweating left players low on the electrolytes and carbohydrates needed to perform. The researchers created a carbohydrate- and electrolyte-rich drink that instantly gave the team a legal edge over competitors. The drink was called Gatorade in honor of the University of Florida Gators.
These days, neon and bold colors are king when it comes to enticing athletes at the drink cooler to choose electrolyte and energy drinks (why just replace electrolytes when you can boost caffeine and vitamins as well?). Some companies are now producing lighter-hued and naturally colored, basic electrolyte-replacement beverages to address consumer desires for cleaner fueling.