With the cult popularity the beer mile has achieved in recent years, it was only a matter of time before a shoe manufacturer came out with a model specific to running the four-lap, four-beers sometimes gut-wrenching time trial. Well, here it is—the Brooks “Beer Mile” Hyperion.
In advance of the FloTrack Beer Mile World Championships on Dec. 17 in Austin, Texas, Brooks has created a 6.4-oz. customized version of its Hyperion racing flat for professional beer miler Lewis Kent. Yes, that’s right, Kent is a professional beer miler. The former beer mile world-record holder with a PR of 4:47.17, garnered a sponsorship from Brooks in 2015 when the brand realized how much positive attention he was getting.
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The shoe features a red and white color motif and showcases a red maple leaf on the heel to represent Lewis’ Canadian roots. “Beer Mile” is also inscribed on the tongue and other fun, beer references are used throughout the shoe, including the words “Run Hoppy” on the left shoe and “Live Lager” on the right and sockliners that read “Beer” and “Mile.”
The outsole compound is also formulated for premium wet-dry traction and skid resistance, which Brooks says is “perfect for the beer transition zone where spilled beverages can create hazards.” Furthermore, the brand said in a playful but serious press release on Dec. 14 that the shoe’s perforated stretch-woven upper “not only provides a sock-like fit but also vents and drains in the event of beer spillage.” The shoe will not be sold commercially, but the standard version of the Hyperion retails for $130.
Kent will take on current record holder Corey Bellemare as well as Corey Gallagher, the 2014 champion and 2015 runner up,at the FloTrack Beer Mile World Championships in Austin. Kent, Bellemare and Gallagher are all Canadian.
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“The goal is simple: to get out there and go as quick as I can. Drink fast and run hard,” Kent said in the release. “Training has been going exactly as planned. Without a collegiate cross country season this fall I have been able to put in bigger training weeks and avoid over-racing. The Beer Mile World Championships will be an amazing showdown.”
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Legend has it that the beer mile has been around since the early 1900s, but the oldest known records date back to the late 1980s. In recent years, it’s been known as a rite of passage for many college track and cross country teams and an annual event for many running clubs — often contested on a holiday like New Year’s Eve or the Fourth of July. There’s even a website (beermile.com) that tracks rules, results and records. The site has almost 2,000 beer mile events logged and 25,000 individual results.